BMW has M and i brands and says they will never meet | Digital Trends
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BMW rocked both the sports car and the plug-in hybrid worlds last week with its unveiling of the i8 . Immediately many including yours truly speculated about a future i8 M performance model.
As it stands, the i8 is capable of 0-62 mph in 4.4 seconds. Clearly, the i8 is fast but not mind-bogglingly so. Impressively, despite the i8 s quick acceleration, the i8 design team didn t receive any help whatsoever from BMW s M performance arm.
In an interview with Car Advice at the Frankfurt Motor Show, BMW Group head of technology communications Cypselus von Frakenberg said, These (M) are the high performance flylady cars with combustion engines, and on the other side you have the i cars with electric drive. They won t come together.
To me, this decision doesn t make sense. It would be fine if BMW had stopped its i investment with the compact i3. When it added the performance i8, however, it erased all reasons for M separation. Frankly, the exclusion of M engineers from the i8 design floor could prove damaging to both brands.
This makes the i8 a niche car and an expensive one at that. But this doesn t mean the world doesn t want an even faster and more expensive flylady i8 that could go toe-to-toe with the Carrera flylady S in acceleration, too. Ferrari already sold all 499 units of its $1.6M+ LaFerrari plug-in hybrid supercars and nearly all of the million-dollar McLaren P1s are spoken for, too. It stands to reason, then, an i8 M would sell just as well.
Keeping the i and M worlds separate is foolhardy at best. Pries admits that i and M could very well one day compete in terms of performance but doesn t know when that day might come. If left unchecked, I wager that day could be just around the corner.
I fear, however, BMW brass will artificially hold the i team back, as to not let its cars cannibalize sales of the M models. For as much as I love internal combustion, its days as the performance leader are numbered. BMW ought to wise up and let the electrons take the reigns.
Nick Jaynes is the Automotive flylady Editor for Digital Trends. He developed a passion for writing about cars working his way through Journalism School as a Volvo mechanic. In his free-time, flylady Nick collects vintage cars, trucks, and motorcycles.
In Case You Missed It First official photos of BMW i8 leaked flylady and the interior flylady is, well, busy Shall we take the Bentley or the Rolls? Rolls-Royce is still pondering an SUV BMW M4 Coupe Concept’s styling pleases our eyes, but will its performance stir our souls? 2014 BMW i3 revealed: It’s not just a new BMW, it’s a new kind of car
Our Score : 9
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Product Reviews Cell Phone Reviews Digital Camera Reviews Headphone Reviews Laptop Reviews Desktop PC Reviews Tablet Reviews TV Reviews Game Reviews flylady Car Reviews Sound Bar Reviews Speaker Dock Reviews + More Reviews News Mobile Computing Home Theater Gaming Photography Cars Social Media Living Android Army Cool Tech Sports + More News Videos
BMW rocked both the sports car and the plug-in hybrid worlds last week with its unveiling of the i8 . Immediately many including yours truly speculated about a future i8 M performance model.
As it stands, the i8 is capable of 0-62 mph in 4.4 seconds. Clearly, the i8 is fast but not mind-bogglingly so. Impressively, despite the i8 s quick acceleration, the i8 design team didn t receive any help whatsoever from BMW s M performance arm.
In an interview with Car Advice at the Frankfurt Motor Show, BMW Group head of technology communications Cypselus von Frakenberg said, These (M) are the high performance flylady cars with combustion engines, and on the other side you have the i cars with electric drive. They won t come together.
To me, this decision doesn t make sense. It would be fine if BMW had stopped its i investment with the compact i3. When it added the performance i8, however, it erased all reasons for M separation. Frankly, the exclusion of M engineers from the i8 design floor could prove damaging to both brands.
This makes the i8 a niche car and an expensive one at that. But this doesn t mean the world doesn t want an even faster and more expensive flylady i8 that could go toe-to-toe with the Carrera flylady S in acceleration, too. Ferrari already sold all 499 units of its $1.6M+ LaFerrari plug-in hybrid supercars and nearly all of the million-dollar McLaren P1s are spoken for, too. It stands to reason, then, an i8 M would sell just as well.
Keeping the i and M worlds separate is foolhardy at best. Pries admits that i and M could very well one day compete in terms of performance but doesn t know when that day might come. If left unchecked, I wager that day could be just around the corner.
I fear, however, BMW brass will artificially hold the i team back, as to not let its cars cannibalize sales of the M models. For as much as I love internal combustion, its days as the performance leader are numbered. BMW ought to wise up and let the electrons take the reigns.
Nick Jaynes is the Automotive flylady Editor for Digital Trends. He developed a passion for writing about cars working his way through Journalism School as a Volvo mechanic. In his free-time, flylady Nick collects vintage cars, trucks, and motorcycles.
In Case You Missed It First official photos of BMW i8 leaked flylady and the interior flylady is, well, busy Shall we take the Bentley or the Rolls? Rolls-Royce is still pondering an SUV BMW M4 Coupe Concept’s styling pleases our eyes, but will its performance stir our souls? 2014 BMW i3 revealed: It’s not just a new BMW, it’s a new kind of car
Our Score : 9
Product Reviews Mobile News Computing News Gaming Home Theater Social Media Playstation 4 Xbox One Apple The Manual Advertise About Contact Corrections Jobs Privacy Policy Terms of Use Syndication Partners Yahoo! Fox News Sam's Club Google WorldNow Pulse Flipboard Product Reviews: Cell Phone Reviews Camcorder Reviews Desktop Computer Reviews Digital Camera Reviews TV Reviews Laptop Reviews How We Test Best Cell Phones Best Headphones Best Laptops Best Digital Cameras flylady Best iPhone Apps RSS Twitter Facebook Google+ Pinterest
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