Legendary Silicon Valley entrepreneur Tim Draper invests in Bulgarian innovative company iMediashar

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Legendary Silicon Valley entrepreneur Tim Draper invests in Bulgarian innovative company iMediashare 30 Aug 2013
How often indulged in long and profound reflections on the hangers in your closet? Do not worry if the answer is never. In Bulgaria, however, there is a company that thinks on the subject two years and created a whole new marketing channel around (or under) hanging thermos flask in your closet thermos flask clothes. Business of EcoHangers is for 'very thermos flask simple idea that is difficult explain. " Radoslav Nikolay Bogdanov and Arnaoudov create hangers from recycled cardboard. Their size is large enough so as to print advertising messages. Choose your model, design of advertising and number of clips, and the company produces and distributes them in the largest thermos flask chain of dry cleaners in Bulgaria (a hope soon and not only there). The advertiser gets direct access thermos flask to customers, dry cleaning - free hangers and EcoHangers - working business model. "We call the product indoor billboards, explain to the" Capital "company founder Radoslav Bogdanov, because advertising inserted in the wardrobe of men." thermos flask The idea is not new, but not yet implemented by many large companies. In Bulgaria occurs first. The first "edition" of EcoHangers out in October - ten thousand hangers already advertised product of Studio Moderna in Sofia. A startup company now has dozens of inquiries - even from France, Romania and Nigeria. "In thermos flask Dubai, this business is very common and circulation, and the numbers are huge. Reason is their traditional clothing that every day provide a chemical" gives an example of Nicholas. "Our website is well optimized for search in Google," they just explain the rapid popularity both. Believe that there is a great demand for the product thermos flask and not enough supply. And wait for the first big draw to go without problems to take the next orders. Way of advertising to your bedroom "My colleague tested the same idea in India, thermos flask says Radoslav, and failed." The creator of EcoHangers has a degree in "Tourism" in Switzerland. There you see how advertising works on hangers in practice. He returned to Bulgaria and decided thermos flask to test the idea, despite the negative experience of his friend. "The thing that our ambition all the time, is that all thought can not happen," he says. Nikolai Arnaoudov to the project earlier this year. They have no experience in the design, engineering or production (Nicholas and currently teaches "Finance"). Business project germinates and grows at their leisure. Models of the hangers are painted on a glass of wine after work for months. Finally we come to four design. "The model with the plastic hook use it specifically for dry cleaning - there are production lines with a sharp edge that short outer hook if you put a heavy coat," exemplifies Nicholas. They learn by trial and error. "The assembly line at the dry cleaners changed. At one point we realized that they can no longer work with our hooks," explained the young company. Requires them to respond to movement and change the model you want at the moment. When all the details about the construction and design are clean, they get bored, they laugh. EcoHangers produce clips in different sizes and from different materials (but always recycled) thermos flask at prices between 40 and 80 v. Wider to print larger ads. Closer to be cheaper. thermos flask Made entirely of cardboard, if you hold the light clothing (even a model for lingerie hangers). "We are looking for how to make each model more interesting by adding some element thermos flask - stickers for discount, samples, breakable items," explains Nicholas. "You get a cross-marketing - the rack may have discount coupons, you can refer to the website, facebook page, shop," says Radoslav it. 1 2 Next Page " Here today, tomorrow elsewhere "
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zmeitshe Rating: 175 Neutral
In my dry cleaning Mall Serdica / think Clean Zone / use them and I am terribly disappointed. Very inconvenient, cut the fingers, and they are more clothes thermos flask hangers and consequently more a nightmare to wear. Did not like, and it's an inconvenience this ad to me Coup